Fashion Jewelry Facts and Care Tips

Why we love fashion jewelry?

Fashion jewelry, also referred to as costume jewelry, is a fun and inexpensive way to express your individual style. Its low cost composition means that it is easy to get your moneys worth of use out of it and allows for a much greater variety of bolder, attention grabbing styles and colors that can be mixed and matched according to your mood or wardrobe.

Caring for your fashion jewelry

Although fashion jewelry doesn’t require much of an investment, it is still important to get the most bang for your buck by taking proper care of your costume jewelry by following a few simple steps:

- NEVER allow fashion jewelry to come in contact with oils, soaps, perfumes, or any harsh chemicals which can fade or even ruin the item.

- ALWAYS remove jewelry before sports, swimming, exercising, washing hands, showering, cleaning, doing laundry, or applying lotions or creams.

- NEVER store jewelry wet. Always dry with a soft cloth before storing.

- When cleaning, be gentle! Use a soft toothbrush and jewelry cleaner that specifically states that it is safe for costume jewelry. Make sure it does not contain acid, alcohol, or ammonia. Only use jewelry cleaner as directed. DO NOT over scrub.

- Store jewelry in a plastic ziploc bag or soft jewelry pouch away from other objects and jewelry items to avoid scratching.

- Store jewelry in a clean, dry, cool, not cold place away from heat and dust.

- Use a jewelry cloth for buffing.

- Regularly check for loose stones.

Fashion jewelry typically consists of three elements:

1. A base alloy such as brass, nickel, aluminum, tin or a combination of metals that has been altered to resemble more precious metals such as silver, gold, or platinum. This is achieved by a variety of methods including:

· tone: Have you ever heard of fashion jewelry that is referred to as silver or gold tone? This means just what the name implies. Tone refers to the color of the metal only. Gold and silver tone jewelry are silver and gold in color but contain no actual gold or silver.

· electroplating: This is probably the most common method. In this process an electric current is used to deposit a thin layer, as little as 2 micro inches (a micro inch is one millionth of an inch) onto the base alloy metal which is immersed in a salt bath solution of the precious metal that will be used to plate the object.

· layering: This method also utilizes the process of electroplating. However, the plated object is immersed for a longer period of time allowing for a much thicker layer of precious metal to be deposited. Layered gold or silver consists of approximately 20-50 micro inches of gold or silver. Although it doesn’t sound like much. This thicker layer results in a much more durable, longer lasting jewelry piece.

· overlay: This method utilizes heat rather than electricity to combine the base metal with the precious metal to form a new alloy. This creates a permanent bond between the metals which creates jewelry that can be as durable and long lasting as the real thing with proper care. Gold overlay jewelry is also sometimes referred to as gold filled. It is generally safer for sensitive skin than costume jewelry made by other methods.

· Technibond: This is considered to be one of the most desirable methods of gold plating because it uses a full 40 micro inches of 14kt gold over .925 sterling silver rather than a typical base alloy. It is the best of both worlds.

· vermeil: This is the top of the line in gold plating. This method uses as much as 100 micro inches of gold over .925 sterling silver and as you can expect is also a bit pricier. It may be worth it for someone looking for something closer to the real thing without paying the exorbitant price for solid gold.

2. Man made stones such as cubic zirconia, crystals, rhinestone, glass, or epoxy are the second component of most fashion jewelry The most popular of which is cubic zirconia because of its physical characteristics. It is used to create simulated versions of precious gemstones such as diamonds, rubies, sapphires, and emeralds. Its sparkly appeal and inexpensive price tag allow for much larger, more glitzy fashion pieces that instantly attract attention. Colored glass can also be used to simulate precious stones and faux pearls. Rhinestone and crystal jewelry is also popular because of its glitzy appeal and color choices. Epoxy and acrylic are plastics that is often used to make inexpensive bead jewelry.

Although typical fashion jewelry consists of man made stones sometimes natural crystals and semiprecious stones such as pearls, topaz, black opal, amethyst, or peridot is used to provide a more fine jewelry appeal.

3. Fashion jewelry may also consist of unusual materials such as wood, stone, and shell which can be either natural or colored.

The Wonderful World of Motorcycles

Motorbikes are considered heartthrobs in the automotive world. Bikes are conventional and normal bikes are used by ordinary, middleclass people who can not afford to buy themselves a car. It would not be an over statement that 90 percent of people who step into their professional lives and start learning buy a motor bike as a means of transportation. They can take their feet off the ground and flutter away on their vehicles.

These motorcycles are economic in many ways. Some third world countries have watched producing their local scooters and bikes so that almost anyone person who manages to save a little amount of money can afford a scooter easily.

This goes for countries that are on their way towards development. Motor bikes are not hard to assemble and there are people who have managed to build their very own bikes.

It does not consume as much fuel as cars do and they can easily adjust them between cars in the parking lot!

It is hard to categorize bikes because now the ordinary Yamahas are beginning to come in the markets with the same features as those of trail or heavy bikes. Not exactly the same but a lot of features are being installed in all kinds of bikes. They are now more comfortable and smooth to ride on.

Bikes are of numerous types. An ATV drift has become dominant over the past few years. In ATV there is a raptor 700R GYTR edition it's key features are much more advanced. It is appealing for bike lovers as it has special graphics system, all new skid plates and more powerful engine that can make this bike race in all sorts of riding environments. It is capable of riding smoothly in deserts, dunes and even thick woods. It is basically a sports bike and it is used in bike racing and over the years it has earned the reputation of the best racer in the world.

Such bikes are expensive and belong to the sporting world. They used to be rather plain featured as we have seen the trail bikes that come with extra shocks and special wheels. The latest bikes have no comparison; they are a complete package. Their bodies are light weight; they have bigger, smoother, comfortable cushion seats. And their over all performance is much more satisfying than people could imagine. Motorbikes are a joy to ride.

Video Marketing For Traffic – Branding Your Videos, Your Business and Yourself

Ever heard of YouTube? Yeah, I thought so! Nearby, in January 2008 79 million users made over 3 billion video views (That's over 100 million views per day!) How would you like a slice of that kind of audience?

Video really has become popular on the web recently and it's easy to see why. It's unparallel by any other medium in terms of getting your message across. The problem with video online is that it has always been expensive to produce and host, requiring specialist equipment, expensive software, and massive bandwidth. Not any more because, since you can produce a screen capture video at zero cost (using Camstudio or similar software), and not only host it for free on YouTube, but also use it as a source of traffic!

You can not embed links in video on YouTube. What you can do however is put a link in the video description, create a profile or 'channel' with a link to your site, and brand your video with your domain.

Publishing and branding your videos

To get started, head over to YouTube.com and sign up for a free account. Your channel is automatically created for you based on your username (ie [http://www.youtube.com/username]) and once created you can customize it.

On your channel select 'Personal Profile' and there is a space to add your website URL. While you're there, fill out the rest of the profile too and upload a photo. Remember, YouTube is a social media site so you want to brand yourself, not just your business or products!

When you come to upload a video, use SEO practices. Remember that people will find your videos by searching, just like on Google, so use relevant keywords for your title, tags, and in your description. Also, your description can include a link to your site so long as you remember to include the http: // part! If you use a full URL the link will appear on the video page without the user having to click the 'more info' button!

While links in the description and on your profile are great, it's your video that people's attention will be on so get the URL in there! Start and end the video on a 'splash screen' with the video title and your domain clearly visible. You can also, depending on the nature and content of the video, use an overlay which shows your branding through the video!

While YouTube is far and away the king of online video, it's by no means the only site you can publish to. MetaCafe, HowCast and Blip.tv are just a few of the sites I use, but uploading to each of them takes time and effort. Do not worry though, help is at hand with a tool called TubeMogul.com

TubeMogul allows you to upload to all of these sites and more in one go, and even tracks all your views for you in one easy to use control panel. I recommend uploading to YouTube manually (so you get more control and can set the description etc. specifically for YouTube) and then use TubeMogul to upload to any other sites relevant to your niche. You can still use TubeMogul to track your YouTube views though!

Video on your own site

If you're creating video for a membership site, or a product then you will have to host it yourself to keep it private and secure. However, any videos that you're giving away are free to your visitors can also be hosted on YouTube. Just upload as normal, head to the video page and on the right hand side you'll see a box called EMBED with some HTML code (starts with

What Are the Options of Internet Marketing Success?

If you are just starting in the world of internet marketing there are lots of options for you to choose from to be able to achieve the internet marketing success that you may have dreamed of. You may even have noticed that every site that you may have clicked on offers the best and latest deal just for you to make it online. However, such act may just cause you to feel like you're sinking in a flood of data.

Although there may be times that you'll be able to encounter certain complications in your venture to achieve your internet marketing success, internet marketing is not really that complicated once you get the hang out of it. There are just 3 simple things that you have to consider, things such as:

Traffic, this is one of the big three's that you have to think about for you to be able to make it through. If you want to generate sales on your site then you need the essential source of it and that is your clients. Traffic is the number among the three vital aspects that you need to focus into.

Then there is conversion, now that you have generated certain traffic. This should be the next step that is essential, converting your site's views into sales. To be able to achieve this you must have an informative site as well that offers an enticing promotion to your prospects. Be aware however that on the net it is an accepted fact that the conversion rate in percentage to your traffic is low. Therefore when monitoring your traffic stats do not be discouraged when you're not getting your expected high conversion rates. It basically takes time.

The last and the most important factor to achieve internet marketing success is MONEY. This is the very end result that every business minded person wish to achieve in every endeavor that he gets into. Once your traffic is converted into a sale it will be creating the end result that you've been learning- making money online.